Real estate farming the Pros & Cons
Giyora Barzilay Giyora Barzilay

Real estate farming the Pros & Cons

Real estate farming, also known as geographic farming, is a marketing strategy employed by real estate agents to establish a presence and generate leads in specific neighbourhoods or geographical areas.

In this article, we will take a look at the pros and cons of real estate farming.

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Why pricing properties right is more important than promotion or presentation.
Giyora Barzilay Giyora Barzilay

Why pricing properties right is more important than promotion or presentation.

When it comes to selling a property, many people focus on the promotion and presentation of the home. However, one of the most critical factors that determine whether a property will sell or not is the pricing strategy. Pricing a property right is more important than promotion or presentation for several reasons.

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The evolution of salespeople
Giyora Barzilay Giyora Barzilay

The evolution of salespeople

The role of the salesperson has undergone significant changes over the course of the 20th century and into the 21st. This article covers some of the changes

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How to keep going in a tough real estate market
Giyora Barzilay Giyora Barzilay

How to keep going in a tough real estate market

Staying positive during this challenging real estate market can be really hard. Especially when prospective buyers and sellers disappear, sales fall and finding someone new to talk to is an impossible task.

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The secret to recruiting a sales superstar? There isn’t one
Giyora Barzilay Giyora Barzilay

The secret to recruiting a sales superstar? There isn’t one

Recruitment is one of the biggest challenges in the real estate industry. It is something that companies are constantly working on for a very simple reason, roughly 33% of new real estate agents will leave after two years .

The question is then how do we know who to recruit? How do we know who will become a real estate super star and who will fail?

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Five keys to successful prospecting
Giyora Barzilay Giyora Barzilay

Five keys to successful prospecting

Prospecting is without a doubt the most important activity in real estate sales. It is how we build a successful business. Unfortunately, many real estate agents struggle with prospecting.

When I train real estate agents I talk to them about these five principals.

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About training salespeople
Giyora Barzilay Giyora Barzilay

About training salespeople

Training real estate agents needs to be effective if we want to help them become successful. Here are four things we can do.

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What can real estate agents do to stand out?
Giyora Barzilay Giyora Barzilay

What can real estate agents do to stand out?

What are somethings that real estate agents can do to stand out from the rest?

Specialising is one of them finding something that we are the experts at and people will remember us because of that. The results? more business and more money.

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7 keys to becoming a successful real estate agent.
Giyora Barzilay Giyora Barzilay

7 keys to becoming a successful real estate agent.

There are many way to achieve success in real estate sales and many trick things help.

The seven keys covered in this article are the basis of creating as strong and resilient business that leads to success in the real estate industry.

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Prospecting Tips for Real Estate Sales People
Giyora Barzilay Giyora Barzilay

Prospecting Tips for Real Estate Sales People

Prospecting is more important than any other skill and every other business habit, simply because if we don't have people that need our help buy or sell real estate, we have no business. Having a clear prospecting strategy to build up our real estate clients list is the lifeblood of our success.

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How to close more real estate sales
Giyora Barzilay Giyora Barzilay

How to close more real estate sales

Based on 17 years of experience and extensive research, here are the top seven push-backs that salespeople come across and how they can overcome them to close more sales in real estate.

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How to survive your first 2 years in real estate sales.
Giyora Barzilay Giyora Barzilay

How to survive your first 2 years in real estate sales.

A career in real estate sales is an amazing achievement and a very rewarding profession. Unfortunately, about 20% of new salespeople will leave the industry after one year and about 30% after two years (market dependent).

Here are some ideas to help you if you are just starting out as a real estate professional.

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